The professionals at Horan Capital Advisors (HCA) believe that certain core tenets guide their clients for investment success. HCA incorporates these core beliefs, making sure that the firm's discipline and process are repeatable:
- Valuations should drive investment decisions.
- Most risk is quantifiable and controllable.
- Diligent, fundamental research matters.
- Be opportunistic, the market provides opportunity to be proactive.
- Successful investing is rewarded over years and decades, not days and weeks.