Investment Philosophy

HORAN Capital Advisors’ Philosophy

We believe our business is truly about positioning clients to grow, sustain and safeguard their wealth. Our process focuses on addressing and protecting your life, business, earning power and current assets.  

HCA’s Five Core Tenets of Investing

We believe deeply that certain core tenets guide their clients for investment success. HORAN Capital Advisors incorporates these core beliefs, making sure that the firm discipline and processes are repeatable.

  1. Valuations should drive investment decisions.
  2. More risk is quantifiable and controllable.
  3. Diligent, fundamental research matters.
  4. Be opportunistic; the market provides opportunity to be proactive.
  5. Successful investing is rewarded over years and decades, not days and weeks.