"What is risk? Textbook definition is danger, harm or loss. Assessing where risks lie is a big part of our client partnership."

- Nick Reilly, Principal & Portfolio Manager, HORAN Capital Advisors

"The four most dangerous words in
investing are: 'this time it's different.'"

- Sir John Templeton

"Know what you own, and
know why you own it."

- Peter Lynch, Fidelity Investments